Explain this to me, please!

From THR:

There’s a sea change afoot in how Americans discover and consume entertainment. That’s the finding of an exclusive poll by market research firm Penn Schoen Berland for The Hollywood Reporter.


“Social media is the connective tissue that enables consumers to multitask during their entertainment experiences by connecting with others and sharing their opinions,” notes pollster Jon Penn of the findings, based on a survey of 750 social network users ages 13 to 49. And film moguls, take note: The poll found that a majority of 18-to-34-year-olds believe using social media while watching a movie in a theater would add to their experience, and nearly half would be interested in going to theaters that allowed texting and web surfing.

“Millennials want their public moviegoing experience to replicate their own private media experiences,” says Penn.“Having dedicated social-media-friendly seats, or even entire theaters, can make the moviegoing experience more relevant and enjoyable for them.”

Is there nothing sacred? Does everything have to involve being connected to social media at all times? Is it really that offensive to give yourself over to a story for a whole two hours without commenting on it with your social network?

I know, I know, I sound like an old fart. But God knows, I’m on the damn computer, iPad or iPhone countless hours every day, I know how critical we think it is to be downloading, uploading, or otherwise-loading.

I get it: Social media is like methadone, an acceptable form of addiction.

But in a movie theater, doesn’t it make sense to kick the habit for that brief respite? I thought the whole point was to be transported out of this world and into the story world. How can you do that if you’re texting or calling people in THIS world?

You may think it adds something to your movie-going experience, but how can it not detract from your movie-immersion experience?

Please, would some of you 18 to 34 year-olds explain this to me?

For more of the article, go here.